WHEN uses bio-cellulose technology to create innovative face masks for today’s active modern women faced with multiple responsibilities amid a busy lifestyle. Lightweight and ultra-soft, the all-natural sheet made from coconuts is so gentle that it is used to treat burn patients and its superfine 3-dimensional fibers allow exceptional dermal contact enabling perfect fit, locking in moisture, and effectively delivering the serum’s nutrients to skin providing amazing hydration as the sheet can hold fluids 100 times its dry weight 10 times more than fabric or paper mask sheets.