Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature and transformed them in a modern way according to the wisdom of Joseon women. Based on the ‘Gyuhap Chongseo’, Beauty of Joseon have included the beauty methods of women from the uppermost classes of the Joseon Dynasty and their use orienatal herbs as key beauty ingredients. These products combine traditional ingredients and methods with modern technology to naturally stimulate a healthier and brighter looking complexion.