Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional formulations and transformed them in a modern way according to the wisdom of Joseon women. Based on the ‘Gyuhap Chongseo’, basically an old beauty manual for the girls. Beauty of Joseon have included the beauty methods of women from the uppermost classes of the Joseon Dynasty and their use of oriental herbs and ingredients as key beauty ingredients. These products combine traditional ingredients and methods with modern technology to naturally stimulate a healthier and brighter looking complexion.

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