House of Hur is a Korean beauty brand founded by Sunny Dahye that celebrates individuality through innovative skincare and makeup. The brand combines Korean beauty expertise with global influences, creating products that enhance natural beauty while fostering an inclusive community called HURFRIENDS.

All House of Hur products are 100% made in Korea, with their bestselling Weightless Sun Fluid offering SPF 50+ PA++++ protection without white cast. The brand stands for accessible K-beauty, sustainability, and self-expression.

Luxe Loft is an authorized retailer of House of Hur in South Africa.